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- January 4, 1982DESIGNBEST OF '81
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- Creating Good-Looking Objects That Work
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- A store, a gas station or a typewriter can raise the spirits and
- make life easier
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- Most of 1981 design was not bad. It was awful.
-
- But the few new urban places, buildings, industrial products
- and graphics that were good, were very, very good. The
- awfulness was not just a matter of bad taste. A little kitsch
- in dull surroundings can be as endearing as a whiff of horse
- manure in the city. The dismaying pollution of the cityscape,
- like that of the language, stems from illiterate and, worse,
- semiliterate pretentiousness.
-
- The result is visual gobbledygook. An example is the new crop
- of "post-modern" buildings. They are three-dimensional collages
- of discrepant ornament and styles. The design of most new
- interiors, furniture, cars, appliances and printed matter also
- continues to follow ill-mannered fads rather than good form. A
- confusion of design with mere styling, packaging or form-giving
- still haunts our culture.
-
- The successful designs of which the American public has become
- aware during the year were not the ones to scream for attention
- in an already all too noisy world. They stand out because, like
- all first-rate design, they raise the human spirit and make
- life a little easier.
-
- Good design is essentially a matter of problem solving.
- Engineers solve mechanical problems. Designers solve human
- problems--or should. If the design does not work well, it may
- be art, but it is not good design.
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- To make an object work, functionally and aesthetically, it must
- be placed in its proper context. A chair must fit into the
- room. The room must fit into the house. The house must fit
- into the street. The street must fit into the city.
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- Good design, furthermore, politely takes its place in the
- context of historic continuity. It does not parade in either
- a "traditional" or futuristic costume. As time goes by, the
- context keeps changing. That is why, as each new generation of
- designers must learn, even the best design does not seem to
- bring us closer to utopia. But, as Sir Henry Wotton observed
- some 350 years ago, the best design gives us "commodity,
- firmness and delight."
-
- Here are the five best architectural and the five best
- industrial or graphic designs of the past year:
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- Bullock's Northern California department store, San Mateo,
- Calif. L. Gene Zellmer Associates, architects: Geiger Berger
- Associates, P.C., structural engineers. A soaring, translucent
- tent structure provides shoppers with daylight and a festive
- atmosphere.
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- San Antonio Museum of Art, Texas. Cambridge Seven Associates,
- Inc., architects. A creative yet respectful transformation has
- turned the slightly loony Lone Star brewery into an imposing
- museum building.
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- Thorncrown Chapel, Eureka Springs, Ark. Fay Jones &
- Associates, architects. A simple but evocative structure of
- pine boards, glass ingenuity, designed by a student of Frank
- Lloyd Wright's. It is one of the few buildings that advance the
- master's concept of organic architecture.
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- Viet Nam Veterans Memorial, Washington, D.C. Maya Y. Lin.
- designer. A brilliantly simple solution to the emotion-charged
- problem of honoring 57,709 victims of the controversial war.
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- Wainwright State Office Complex, St. Louis. Mitchell/Giurgola
- in association with Hastings & Chivetta, architects. A
- self-negating structure that is almost "non-architecture" adds
- usable space to Louis Sullivan's famed building.
-
- Bass guitar, Ned Steinberger, designer; Steinberger Sound
- corp., manufacturer. An award-winning industrial design. This
- handsome reinforced plastic instrument recognizes that there is
- as much difference between the classic wood guitar and the
- electric guitar as there is between the horse-drawn carriage and
- the combustion engine. Rock musicians seem to dig the
- Steinberger.
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- Burdick Group, Bruce Burdick, designer; Herman Miller,
- manufacturer. One of the first flexible office-furniture systems
- to come to terms with computer terminals and other electronic
- office machines.
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- Exxon service stations, Saul Bass, Herb Yager, Howard York and
- Richard Huppertz, principal designers. All elements, including
- architecture, graphics and gasoline pumps are integrated into
- one quietly assertive unit that should help calm America's
- roadside clutter.
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- Minnesota Zoo Logo and Sign System, Apple Valley, Minn. Lance
- Wyman, Ltd., designer. Graphic communication that informs with
- delightful directness, charm and humor.
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- Olivetti Electronic Typewriter ET221, Mario Bellini, designer.
- This is in the best Olivetti tradition--clean, elegant,
- no-nonsense.
-
- -By Wolf Von Eckardt
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-